FEATURES OF PROJECT MANAGEMENT IN THE CREATIVE INDUSTRIES IN THE CONTEXT OF DIGITAL TRANSFORMATION
DOI:
https://doi.org/10.20535/2307-5651.34.2025.341973Ключові слова:
креативні індустрії, управління проєктами, цифрова трансформація, гнучкі методології, цифрові платформи, цифрові технології, монетизація контенту, інноваційні управлінські практикиАнотація
The purpose of the study is to identify the features of project management in the creative industries in the context of digital transformation. The research applies methods of systemic, structural-functional, and comparative analysis, as well as content analysis of relevant literature. The study characterizes the key features of creative projects, such as flexibility, creative autonomy, digital dependency, and multidisciplinary teams. It analyzes intersectoral differences in management within design, film, music, and IT-creative fields. The paper explores the challenges and opportunities arising from the implementation of digital tools, including artificial intelligence, cloud platforms, big data, and innovative monetization models. The study proposes recommendations for adapting agile methodologies, developing digital competencies, and optimizing team collaboration. The practical significance of the research lies in the applicability of its results in real-world conditions of creative project implementation.
Посилання
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Oham Ch., Ejike O. G. Creativity and collaboration in creative industries: proposing a conceptual model for enhanced team dynamics. Magna Scientia Advanced Research and Reviews. 2024. Vol. 12(01). P. 185–194. DOI: https://doi.org/10.30574/msarr.2024.12.1.0172
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Lockwood T. Design thinking: integrating innovation, customer experience, and brand value. Allworth Press, 2009. 304 p.
Johansson-Sköldberg U., Woodilla J., Çetinkaya M. Design thinking: past, present, and possible futures. Creativity and Innovation Management. 2013. Vol. 22. №2. P. 121-146. DOI: https://doi.org/10.1111/caim.12023
DeFillippi R., Arthur M. B. Paradox in project-based enterprise: the case of film making. California Management Review. 1998. Vol. 40. Issue 2. P. 125-139. DOI: https://doi.org/10.2307/41165934
Caves R. E. Creative industries: contracts between art and commerce. Harvard University Press, 2002. 464 p.
Wikström P. The music industry: music in the cloud. Polity, 2013. 242 p.
Ortiz-Ospino L., González-Sarmiento E., Roa-Perez J. Technology trends in the creative and cultural industries sector: a systematic literature review. Journal of Innovation and Entrepreneurship. 2025. Vol. 14, Issue 39. DOI: https://doi.org/10.1186/s13731-025-00497-6
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