SYSTEM-SYNERGETIC APPROACH TO PROVIDING DYNAMIC STABILITY OF ENTERPRISES BASED BUSINESS LEADERSHIP
In the article an analysis of methods of obtaining stable competitive advantages, which allowed to reveal the semantic patterns of forming the strategy of development of domestic enterprises in modern conditions of management.
In order to substantiate the factors that determine the possibility of obtaining high positions in the market of the market, the author identified four groups of factors: 1) external positions that characterize the state of the enterprise in the market, 2) internal factors, which is a set of financial, technological, structural resources that is available; 3) lines of behavior that characterize the vector of enterprise development and associated with the history of its existence; 4) processes that, on the one hand, aim at the coordination and integration of existing resources, on the other hand, concern organizational learning and act as a dynamic process of adaptation to change. On the basis of the analysis of these factors, it is proved that in modern conditions of management, the success of commodity producers in the market, to a large extent, is determined by a nonlinear combination of intellectual, informational and investment resources created by the human capital of the enterprise.
The author proposes to consider business leadership as a certain market state of the institutional entity in the market, which characterizes the level of its stability, and gives additional advantages to the enterprise compared to other commodity producers. It is determined that business leadership results from the rational combination of factors of production on the basis of an innovative risk approach through the continuous search for forms of organization of production, marketing, marketing, logistics, management to maximize productivity in each stage of the reproduction process.
To characterize the processes of enterprise development in time, the author proposes to use a system-synergistic approach, which provides an opportunity to investigate the dynamics between the resource support and the properties of the system of internal organizational and economic development of the enterprise and consider leadership as a logical stage of enterprise development, which is based on the choice of optimal strategy and tactics of the enterprise.
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Copyright (c) 2018 O.A. Shevchuk
ECONOMIC BULLETIN OF NATIONAL TECHNICAL UNIVERSITY OF UKRAINE "KYIV POLYTECHNICAL INSTITUTE"
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