DOI: https://doi.org/10.20535/2307-5651.15.2018.136024

SYSTEM APPROACH TO THE STANDARDS HARMONIZATION AS A SUCCESSFUL EUROPEAN BUSINESS MODELS IN UKRAINE GUARANTEE

L. Shulgina, H. Zhaldak

Анотація


The article is devoted to the substantiation of a systematic approach toward the harmonization of standards as a guarantee of the success of European business models in Ukraine. The essence of business models and standards of modern enterprises is revealed. The role of harmonization of the standards in the formation and use of the European business model has been researched. It is proposed to consider the harmonization of the standards as a means of conquering new customers by the firm and a successful implementation of the business model, through which products or services enter the market with greater added value.

Considering the system approach, the following spheres of influence of standards are defined and grounded: at the enterprise level, business model and model of society. In the first sphere, the impact of standards is manifested mainly through the receipt of certificates for products and the achievement of economic stability. In the second area, the impact extends to the management system and primarily consists of building business relationships like B2B, as well as changing and improving the supply chain for the growth of value added. The third segment forms them as so-called enterprises of the new economy, which become the basis for preserving macroeconomic stability, provide smoothing of economic cycles, and ensuring stable rates of economic development.

Based on the study of world experience, it has been determined that the development and harmonization of standards should be considered from the point of view of the system approach, in particular, using the principles of synergy, innovation and morality of the business. Such a view of harmonization of standards led to the revision of existing business models, and to identify the one that demonstrates its success in the new economic environment.

It is proposed to use the integration type of the business model, which, provided the national standards are harmonized with the international ones, can ensure: the confidence in the successful management of the development of the enterprise and their access to international markets; the possibility of controlling the costs and terms of the implementation of technological projects; financial stability of the company.


Ключові слова


harmonization of standards, integration, European Union, European business models.

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Copyright (c) 2018 L. Shulgina, H. Zhaldak

ECONOMIC BULLETIN OF NATIONAL TECHNICAL UNIVERSITY OF UKRAINE "KYIV POLYTECHNICAL INSTITUTE"

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NATIONAL TECHNICAL UNIVERSITY OF UKRAINE “IGOR SIKORSKY KYIV POLYTECHNIC INSTITUTE”

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