DOI: https://doi.org/10.20535/2307-5651.17.2020.216360

СONTEMPORARY ISSUES OF THE GOVERNMENT REGULATION SYSTEM OF THE ENTERPRISE DEVELOPMENT IN THE FIELD OF INFORMATION TECHNOLOGIES

Nazar Lehesa, Vasyl Martynenko

Анотація


In this article has been analyzed the research papers of Ukrainian and foreign scientists concerning state regulation of enterprise development. The main attention is paid to the study of works devoted to the modern system of state regulation of enterprises engaged in advertising. The definition of the state regulation system terms has been presented. Various approaches of economic scientists regarding the essence and content of these definitions have been considered, with a comparative analysis carried out. The system of regulation of the advertising market in scientific work has been divided into the following groups: self-regulation and state regulation of the industry.

In this article has been analyzed the Law of Ukraine 'On Advertising' and have been presented its fundamental shortcomings. Based on the conducted research, the issues of the system of the enterprise development's state regulation of the IT area have been identified. The mentioned key issues include: the absence of a single center for state regulation of enterprise development; uncertainty of the public authorities' limits of powers, whose competencies, among other things, include the regulation of marketing communications; the absence of clear regulation of the enterprise development in the field of Internet advertising; imperfect legal regulation of the junk mail (spamming) distribution; there is no clear implementation of the introduced methods of comparative marketing.

 The results are obtained in this scientific work can be used in the research of various scientists, especially Ph.D. candidates and postgraduates, who are working on developing proposals for improving the current legislation on state regulation of business entities' development.


Ключові слова


development, state regulation, advertising, information technologies (IT), advertising legislation

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Посилання


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The Law of Ukraine 'On Advertising' of 03.07.1996 No. 3253-IV [electronic resource]. - Access mode: http://zakon2.rada.gov.ua/laws / show/270/96-%D0%B2%D1 % 80/page2.




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